St James Quarter charity partnership



Shops in St James Quarter in Edinburgh

Deaf Action is delighted to announce that we will be partnering with St James Quarter in Edinburgh, alongside Radio Forth’s Cash for Kids.

Through the partnership Deaf Action will work with St James Quarter to become the world’s first cultural and lifestyle hub which is fully inclusive and accessible to deaf visitors. With over 1 million deaf people living in Scotland, and 13,000 deaf BSL users, we hope to raise deaf awareness within the community, celebrate deaf culture, and equip staff at St James Quarter with the skills they need to offer a truly welcoming and inclusive experience for all.

Philip Gerrard, CEO of Deaf Action, said:

“Deaf Action is honoured to be one of the first official charity partners for St James Quarter for the year ahead. With 1 in 5 people in Scotland being affected by hearing loss, this is an amazing opportunity to raise the profile of deafness across the country. As we work with the team at St James Quarter to improve accessibility, we can help them become the UK’s first fully inclusive lifestyle hub where the deaf community feel welcome.”


St James Quarter is Edinburgh’s largest new development compromising retail space, restaurants, cafés and bars, cinema, hotel and more. Through the partnership, St James Quarter aims to raise vital funds in the next 12 months for both charities, improving the lives of both disadvantaged children and deaf or hard of hearing people in the local community.