Introducing our vibrant new brand identity
Today is an exciting time for Deaf Action, as we unveil our new brand identity.
As the oldest deaf charity in the world, we are an organisation with long standing heritage, and we’ve got a lot to be proud of. Our commitment to the deaf community has led us to where we are today. We’ve learned a lot of lessons over the past 185 years, but these days we’re bigger, smarter and more experienced. Our core values remain at the heart of everything we do, and that’s what we wanted to capture in our rebrand.
We have evolved our brand style and have captured these values, whilst keeping deaf people at the heart of our identity. The four shapes in our logo represent the four communities we support: Deaf, deafened, hard of hearing, deafblind.
Our new logo and strapline better reflect who we are now. But that’s just one small part of our identity. We have a whole new look, with new colours, imagery, and style of materials, which show our sense of optimism and offer us greater flexibility.
We now have a strong brand identity, one which will become recognisable as the new Deaf Action. Not only will we be more polished, but we can add a bit more personality to our brand too.
Why a new brand?
Deaf Action has changed and grown over the past 185 years, and these days we’re slicker, smarter and more experienced.
We’ve changed a lot since our current logo was created; we have new vision, mission, values and social aims, and we recently merged with [sonus], a deaf charity based in the South of England.
Philip Gerrard, CEO of Deaf Action said:
“We’ve been on a continuous journey of improvement over the past few years, which presented a great opportunity to refresh our brand to better suit the organisation that we are today, and the communities we serve.
We’re taking a big step towards driving the future growth of Deaf Action, and we will no doubt look back on this year as an important moment in our history.”
The future
We’re preparing for our busiest and most exciting year yet, with the inaugural Edinburgh Deaf Festival, the launch of the Blackwood Bar, and now a new brand identity.
Our new brand is part of a longer-term strategy to increase awareness of Deaf Action and elevate our brand. Ultimately, our rebrand represents a renewed commitment to our communities, and we look forward to sharing more with you over the coming weeks and months. Here’s to many more years of Deaf Action.